Marketing For Universities & Schools

Packages

Marketing Video-first storytelling + strategic rollout = results.

Whether you’re looking to increase visibility, promote research, or better communicate with stakeholders, our packages are built to deliver media that matters—and gets seen.

Package Details

Essential

$

8,500

For departments or programs launching their first strategic video

  • 1 Professionally Produced Overview Video (up to 3 mins)

  • Pre-production planning and script consultation

  • 1 on-site filming day (interviews, b-roll, lab/classroom footage)

  • 1 Social Media Reel Cutdown

  • Captioned and platform-optimized exports

  • 1-Hour Distribution Strategy Call (email, LinkedIn, etc.)

  • 2 Rounds of Revisions

Perfect for:
New department intros, grant programs, internal communications

Spotlight

$

15,000

For highlighting multiple voices, researchers, or divisions

  •  Up to 5 Individual Video Spotlights (1–2 mins each)

    • Faculty, staff, inventor, or student stories

  • 2 on-site filming days (flexible locations)

  • Up to 5 Social Media Cutdowns

  • Captions + platform-specific formatting

  • Rollout Calendar (email and social media timing recommendations)

  • Strategy & Messaging Alignment Session

  • 3 Rounds of Revisions

Perfect for:
Innovation offices, DEI initiatives, alumni features, research centers

Impact

$

25,000

Your university’s story—captured, packaged, and distributed

  • 1 Flagship Video (4–5 mins)

  • Up to 9 Short Videos for Departments, Labs, or Programs

  • Up to 4 days of on-site filming

  • Interview planning, scripting & guided coaching

  • 10+ Social Media Reels (LinkedIn, Instagram, TikTok, Facebook)

  • Email Campaign Strategy & Copywriting (up to 3 emails)

  • Distribution Plan + Posting Schedule

  • Cross-department marketing consultation

  • Content Hosting & Website Placement Recommendations

  • Ongoing support + analytics review (30-day follow-up)

Perfect for:
Campus-wide initiatives, research portfolios, multi-year reports, community engagement campaigns

What Our Clients Say

Don’t just take our word for it—hear directly from our satisfied clients at UIC. Watch the video testimonials below to see how Bizful Solutions has made a difference for their department.

UIC – “What sets Bizful apart is not only their technical expertise, but their professionalism, creativity, and collaborative spirit. We’ve met weekly for almost 2 years, and their commitment, responsiveness, and attention to detail have been unwavering throughout.”

Our Process

A Clear Process for Content That Makes an Impact

Working with universities and schools means balancing multiple voices, priorities, and approval layers. That’s why our process is designed to be efficient, collaborative, and flexible—while still delivering standout creative work that meets your institutional goals.

Here’s how we take your project from idea to impact:

We learn who you are and what your story needs to do.

We begin with a consultation to understand your goals, audience, and internal stakeholders. Whether you're an individual department or representing the full institution, we meet with your team to clarify:

  • Your core objectives (e.g., enrollment, visibility, donor engagement)

  • Your target audiences (students, parents, donors, partners, government, etc.)

  • Key programs, people, or departments to highlight

  • Timeline, milestones, and internal review needs

From there, we build a creative and strategic roadmap that aligns with your goals and institutional voice.

Scripted, planned, and organized—so production runs smoothly.

In this phase, we collaborate with your department(s) to:

  • Develop talking points and interview questions

  • Refine key messaging and video themes

  • Coordinate on-site logistics (locations, schedule, permissions)

  • Select featured individuals for spotlight videos

  • Prepare any graphics or supplemental assets

You’ll receive a detailed shoot plan, including the production schedule and who we’ll be filming with each day.

Professional production with a collaborative, campus-friendly approach.

Our team visits your school or university to film over 1–4 days (depending on your package). We handle:

  • Interviews with faculty, staff, students, or leadership

  • B-roll of labs, classrooms, common areas, events, and more

  • Direction and coaching to help your team feel comfortable on camera

  • Quiet, efficient filming that respects your campus environment

We’re experienced working in educational settings and know how to be professional, adaptable, and efficient.

High-quality videos tailored to different formats and platforms.

After filming, we get to work editing your content into:

  • Flagship overview videos (3–5 mins)

  • Spotlight videos (1–2 mins each)

  • Short-form social media content (under 60 seconds, formatted for Instagram, LinkedIn, TikTok, etc.)

  • Captions, motion graphics, branding, and music

You’ll review each draft and provide feedback. We include 2–3 rounds of revisions, depending on the package.

We help you get it seen—everywhere it needs to be.

Content isn’t valuable unless it’s used. That’s why we also include distribution support:

  • Posting recommendations by platform (Instagram, Facebook, LinkedIn, TikTok)

  • Email marketing consultation (copywriting guidance, segmentation, timing)

  • Rollout calendar planning (when, where, and how to launch)

  • Web placement recommendations for admissions, advancement, or research pages

  • Optional: Paid media and ad campaign add-ons

Our goal is not just to deliver great content—but to make sure it’s working hard for you after it’s done.

We stay involved to ensure success.

After launch, we’re available for:

  • Analytics reviews (if applicable)

  • Edits and additional formats

  • Future content planning

  • Quarterly or annual video refreshes

We want to build a long-term partnership with your school or university—not just complete a one-time project.

 
Take The Next Step

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